About - Pall Kris

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ABOUT THE PHOTO EDITING

Any business can benefit from photo editing. For me, photo editing is a part of graphic design. First I've studied graphic design and then photography.

Graphic design and commercial photography are types of commercial art. Their primary purpose is to support sales. Commercial art has 3 main ingredients: visual, emotional, technical. I try to cover all in photo editing. Visual it's all about aesthetics, to make the photo look better. Emotion: it's about telling a brand's story, connecting with audience. Technical part it's all geek stuff and hundreds of hours invested in researching the best techniques & technology to support any artistic challenge.


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